Contributed by Zachary Painter from Siege Media.
The ecommerce industry is one dominated by rapidly changing consumer tastes and digital trends. If you’re an ecommerce business owner, or plan on opening your own online store at any point, then you’re probably aware of how crucial it is to stay up to date with these changes. While that may sound easy from the outset, online shoppers are savvier than they used to be and have high standards for the shops they choose to purchase from online.
So how can you keep your site ahead of the curve? Perhaps the best way is to constantly look for ways to adapt your site to better appeal to your customers’ interests, behaviors and expectations. For example, the average ecommerce site can increase conversions by as much as 35.26% just by improving its checkout design. This doesn’t mean that your checkout flow is badly designed, but it does mean that a lot of sites have a bad user experience that costs them revenue at the end of the day.
That being said, it wouldn’t hurt to look at your checkout process again (right?). One proven method to catching bad UX on your site is to A/B test certain pages and campaigns. This will allow you to see what works and what doesn’t. Another way is to simply read up on ecommerce trends; you’ll find that mobile is growing more important by the day, and that sites that don’t cater to mobile customers lose their interest in a matter of seconds.
Other areas of opportunity are omnichannel shopping, social media campaigns, general SEO, and even voice search. It can get overwhelming, but it’s well worth your time and effort if it means retaining users and improving conversions. To make the process a little less daunting, Wikibuy has compiled a list of crucial ecommerce stats for 2019. Check them out in the infographic below.