Editor’s Note: This is a collaborative piece with Alexandra Vidákovics from Market Inspector.
Due to the growing amount of complex data available in the world today, Artificial Intelligence (AI) has been flooding the world with predictions about its potentials and promises. However, AI is often only associated with large corporations and might seem too impersonal, expensive, or out-of-reach for smaller businesses with limited data and resources.
Even though most successful startups and small businesses are ambitious when it comes to implementing new ideas and technologies, no business should rush into using or building AI softwares without having a clear business objective. In addition, there are other factors to consider in order to prepare for the future with AI. SMBs should focus on building solid data infrastructure first to make sure their data is easily retrievable using compatible formats. As a next step they can start implementing AI-integrated, easy-to-use technology products that are currently available on the market.
This infographic was originally published by Market Inspector and presents 12 AI powered tools that are simple and cost-effective. Apply these affordable tips to your business to improve workflow and grow revenue.
What kind of AI solution does your organization employ? Share in the comments below!
Social media and content marketing have dramatically changed the sales process over the past 10+ years. In the “Mad Men” days, sales people acted as the gateway to a company’s information. You know the drill: Sally needs to hire so and so for xyz. She grabs the phone book and looks up a business and gives them a call to receive more information. Depending on the industry, a meeting would be set up and a series of visits and follow up calls would proceed. The process was often long and drawn out.
Nowadays, 57-70% of B2B buyers are done researching a business by the time they contact a seller. This means that everything a business does online is a sales opportunity.
Here are some tips that businesses can use to make sure they are utilizing their online presence:
What are you doing to optimize your online presence? Please share in the comments below!