Food trucks have come a long way….a VERY long way from the basic ice cream truck many of us remember. I’m pretty sure most of us had those days when we were a kid running up to the ice cream truck to get the best option! That was as much as we’d seen of a food truck at the time…
These days, a richer quality of options is carried by the food truck industry. Each one is tailored to its own theme, and provides hungry eaters specialty tastes for lunch.
For customers, having the convenience of delicious food right near you is perfect. Whether you’re spending a night out in town or you’re looking for a good meal during lunch break, food trucks fit the appetite at the right time and place. There’s less of the noise from ‘that rowdy table’ and no waiting for a table at all.
The industry has made its way over the years, growing slowly and steadily, but not without bumps in the road. Just like with any industry, the food truck market has experienced its troubles along the way… Not every food truck company has been destined to succeed, not every quarter of the year will make profit, and not everything will go as planned. But despite the challenges that come, food truck owners have been meeting them head on…bringing the industry to its success.
Part of the success, from the customer’s perspective, is the convenience food trucks bring. There isn’t “the usual” wait at restaurants. There’s no delay for a table to be seated, there’s no roudy table making noise, and no music that isn’t your favorite type. Instead, food trucks offer delicious food in the nearby environment that you’re use to! And even better if you’re out in the town having a good time! The same prices, or less, as what you’ll find in local restaurants, and the service food trucks provide is pretty reliable and consistent.
The success for customers and food trucks alike have helped food truck growth blast off in some locations, leaving the profit growth of restaurants behind. As Food Truckr puts it, “the restaurant industry has steadily climbed at a yearly growth of roughly 2 percent, while the food truck sector has skyrocketed, growing at an annual 7.9 percent over the past five years”.
Considering that the food truck industry made about $2 billion in 2017 alone, and that there’s estimated to be about 4,000 food trucks in operation, an average of $500,000 per food truck is quite the feat. It’s the reason why the food truck industry is booming, or in ‘The Golden Age’ as Food Truckr put it. It’s the reason why trends of the industry are getting more attention. It’s the reason why food truck curriculum and practice sessions are being rolled out in colleges and universities around the country – along with workshops supporting the trend.
It’s the reason why entrepreneurs, innovators, and culinary specialists are getting onboard, beating the challenges, satisfying hungry customers,and putting their food trucks right where customers adore.
Approaching the end of 2018, a new year of opportunities and updated reports of industry growth are soon to be released. Currently, there’s no ‘losing’ predictions in sight…