Social media and content marketing have dramatically changed the sales process over the past 10+ years. In the “Mad Men” days, sales people acted as the gateway to a company’s information. You know the drill: Sally needs to hire so and so for xyz. She grabs the phone book and looks up a business and gives them a call to receive more information. Depending on the industry, a meeting would be set up and a series of visits and follow up calls would proceed. The process was often long and drawn out.
Nowadays, 57-70% of B2B buyers are done researching a business by the time they contact a seller. This means that everything a business does online is a sales opportunity.
Here are some tips that businesses can use to make sure they are utilizing their online presence:
What are you doing to optimize your online presence? Please share in the comments below!